One-line promise:


ATSAR curates timeless artisan works alongside refined, practical essentials for modern living—without compromise on quality.

Heritage Craft. Modern Essentials.

At ATSAR, we bring together the richness of heritage craftsmanship and the simplicity of modern lifestyle essentials—curated for homes in India and across the world.

Our story is rooted in tradition. We work closely with skilled artisans to offer authentic Kashmiri carpets, fine pashmina shawls, and handcrafted home décor, created using time-honored techniques and genuine materials. Each heritage piece reflects cultural legacy, artistry, and lasting quality.

As contemporary lifestyles evolve, so do everyday needs.

To complement our artisan collections, ATSAR now curates modern essentials for daily living—practical, reliable, and thoughtfully sourced from trusted partners. From home and utility products to refined lifestyle accessories, every essential is selected with the same attention to quality, functionality, and finish.

Thoughtfully Curated for Modern Living


  • Authentic Handcrafted Products

    Premium Kashmiri carpets, pashminas, and artisanal décor crafted by experienced artisans.

  • Modern Lifestyle Essentials

    Carefully chosen products designed to enhance comfort, convenience, and everyday use.

  • Global Quality Standards

    Products curated for durability, reliability, and seamless delivery worldwide.

One Destination. Two Worlds.

ATSAR is a curated lifestyle store that blends heritage art with modern essentials, offering customers a trusted destination for both timeless craftsmanship and practical living solutions.

Every product—whether handcrafted or contemporary—is selected to meet our standards of authenticity, usability, and value.

We do not follow trends.

We curate with purpose.

Curated Living. Global Sourcing.

Discover authentic Indian craftsmanship and refined modern essentials—crafted and sourced for today’s global lifestyle.

Modern Essentials

Refined Products for Contemporary Living

At ATSAR, Modern Essentials represent thoughtfully curated products designed to support everyday life with comfort, efficiency, and reliability.

These are not impulse items or mass-market listings. Each product is selected to meet our standards of functionality, finish, and long-term usability, complementing the craftsmanship and quality found across our heritage collections.

Curated for Daily Use

Our Modern Essentials range includes practical lifestyle products for the home, personal well-being, travel, and modern routines. From utility-focused home items to carefully selected lifestyle accessories, every product is chosen with intention.

We focus on:


  • Clean design and practical function

  • Reliable performance and durability

  • Ease of use in everyday settings

Thoughtful Sourcing. Global Standards.

Modern Essentials are sourced through trusted global partners who meet our quality and reliability benchmarks. Products are evaluated for usability, materials, and customer feedback before being added to the ATSAR collection.

This ensures consistency across our store—whether you are purchasing a handcrafted heirloom or a modern essential.

Designed to Complement Heritage Living

Our modern range is curated to blend seamlessly into contemporary homes while respecting the aesthetic and values of timeless craftsmanship. The result is a balanced collection that supports modern lifestyles without compromising on quality or intent.

Transparent Delivery & Support


  • India: Delivery in 5–8 business days

  • International: Delivery in 7–14 business days

  • Secure payments and responsive customer support

Curated Living. Global Sourcing.

Modern Essentials at ATSAR are selected with the same care as our heritage collections—practical, refined, and designed for everyday living.